About the Company

AVI Communications, Inc., a Dallas-based broadcast services company, was founded in 1991 by Pat Shaughnessy.  Since its inception, the company’s total focus has been developing new local business for electronic media, creating millions of dollars in new business for broadcasters.

For a dozen years or more AVI offered The Creative Sell service which was a joint venture with an East Coast jingle company. It was wildly successful.  In fact, the service developed well over 200 million in new business for local TV but AVI sold its interest several years ago which included a non-compete. Today we’re proud to announce a brand new service called Creative Currency. We’ve teamed up with an LA-based creative house with a creative arsenal that includes jingles for General Market and Hispanic stations, TV spot production, Voice-over talent and custom music.

Creative Currency is a big, bold, convenient and powerful new creative service designed specifically to put hundreds of thousands of new local dollars onto individual stations.

AVI’s passion for helping broadcasters develop new business is its driving force which can be found at the heart of each of its products and services.  Our Quantum Sales Training series, hosted by Jason Jennings, has been purchased by literally thousands of Radio, TV and Cable systems over the years and is considered the best at teaching new AEs the fundamentals of selling media.

For the past ten years AVI has also been the Television Distributor for a program called Brand Your Business, founded by Bill Parshall. Like some of its competitors, it’s seminar based and been widely used by stations who want to develop “new to TV” advertisers on a long term basis with the end result being millions of dollars in new business for stations across the U.S.

Pat Shaughnessy

Spark Shaughnessy PhotoPat has managed and owned radio stations, served as President/Owner of TM Communications in Dallas, and owned AVI Communications for over twenty years.

In his entire 40 year broadcast career, beginning as a Radio station AE in Omaha, Nebraska, he has always relied heavily on coming up with creative ways to help his clients and prospects better brand their businesses.

He’s a Clio award winner, a Gold Medal recipient from the NY Film Festival for video production and served as the Executive Producer of the largest Corporate show on record—The Coca Cola Centennial.

Pat takes great pride and joy serving broadcasters and their advertisers with creative ways to empower them and grow their businesses. To that end, Pat has formed a brand new joint venture with Ron Edwards, CEO of an LA-based creative house, to bring fresh new ideas to local stations and their advertisers.

AVI invites you to take a tour of the entire site and spend quality time looking at how Creative Currency can help you reach your annual revenue goals.

Ron Edwards

Ron Edwards

Ron Edwards has spent the last 25 years creating and producing memorable and effective ad campaigns through the use of jingles, tv and radio spots, for both general and Hispanic markets.  His creative work has been awarded numerous telly and addy awards over his growing career as a professional music producer.

Ron has produced original music that has been used for the WINTER OLYMPICS, NFL, NBA, NASCAR, A&W ROOT BEER, FORD, CHEVY, TNN, FOX NETWORK, and several major sports teams. His creative work is broadcast on major networks in the US, and around the globe.

As a singer, songwriter, music producer, and multi-instrument musician, Ron can quickly and effectively turn any business, into a household name, with his proficient skills as a product branding specialist.

In addition, Ron is a professional voice over talent, and has voiced thousands of local and national commercial spots for advertisers, and in house marketing agencies.

Because of his behind the scenes work for advertising agencies and direct accounts, Ron Edwards is our "best kept secret" for broadcasters. AVI and Creative Currency will now give broadcasters exclusive access to his award-winning creativity.  You may sample some of Ron's work by clicking on the Creative Currency tab.